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===Marketing=== [[File:IKO_Comic_Book_showcase - Illuna_Apex_of_Wishes.png|thumb|right|200px|Comic book showcase treatment.]] ''Ikoria: Lair of Behemoths'' is sold in regular 16-card [[Draft Booster]]s (one card being a [[marketing card]]), mono-colored [[Theme Booster]]s, [[Collector Booster]]s, the ''Ikoria: Lair of Behemoths'' [[bundle]] and five [[Commander (format)|Commander]] decks.<ref name="Product info"/> The Draft Boosters feature artwork from <c>Vivien, Monsters' Advocate</c>, <c>Kogla, the Titan Ape</c> and <c>Prickly Marmoset</c>. The Theme Boosters feature art from <c>Titanoth Rex</c> (Monsters), <c>Fight as One</c> ({{W}}), {{card|Frost Lynx||IKO}} ({{U}}), <c>Cunning Nightbonder</c> ({{B}}), <c>Porcuparrot</c> ({{R}}), and <c>Humble Naturalist</c> ({{G}}). The Collector Boosters feature a showcase version of the [[key art]]. ====Godzilla Series Monster cards==== {{Main|Ikoria: Lair of Behemoths/Box Toppers}} Each [[booster box]] contains a [[box topper]].<ref>{{WebRef|url=https://www.twitch.tv/videos/555184299|title=Weekly MTG: Jumpstart!|date=February 20, 2020|publisher=[[Twitch.tv/magic]]}}</ref> For the box toppers [[Wizards of the Coast]] partnered with [[Wikipedia:Toho|Toho Corporation]] to feature its iconic monsters such as [[wikipedia:Godzilla|Godzilla]], [[wikipedia:Mothra|Mothra]], and [[wikipedia:King Ghidorah|King Ghidorah]]. These [[skinned card]]s, called the ''Godzilla Series Monster cards'', feature Godzilla themed "[[Wikipedia:Skin (computing)|skins]]" on [[reprint]]s of regular cards.<ref name="Collecting"/> The name of the original card is featured in a small font below the Godzilla name of the card. The skin name is considered [[flavor text]] and has no effect on game play. Each [[booster box]] has a single-card Box Topper pack featuring a [[foil]] Godzilla Series Monster card. In Japanese boosters, there are 18 different Box topper cards in foil, three of which are only in Japanese. Due to an internal error, these Japanese-only cards do not appear in English or French Collector Boosters.<ref>{{DailyRef|news/japanese-exclusives-not-included-en-and-fr-collector-boosters-2020-04-16|Japanese Exclusives Not Included In EN And FR Collector Boosters|[[Wizards of the Coast]]|April 16, 2020}}</ref> In all other languages, there are 15 different box toppers. [[WPN]] stores will have an additional [[foil]] Godzilla card as part of the Buy-a-Box promotion.<ref name="Collecting"/> The 19th card with this treatment is the set's [[Buy-a-Box]] card {{card|Zilortha, Strength Incarnate}}, which initially only existed as a [[preview card]] in its Godzilla Series form. The in-Multiverse version would finally be released three years later in ''[[Commander Masters]]''. The 20th card with this treatment is a second Buy-a-Box card through a promotional event; this being {{card|Hangarback Walker||PLG20}} as [[Wikipedia:Mechagodzilla|Mechagodzilla]].<ref name="Love">{{DailyRef|news/announcing-love-your-lgs-promotion-2020-05-18|Announcing Love Your LGS Promotion|[[Wizards of the Coast]]|May 18, 2020}}</ref> The Hangarback Walker is not considered to be be a part of the Ikoria set. Godzilla Series' card are also featured [[Magic Online]] (as a part of [[Treasure Chests]]) and [[MTG Arena]]. While all 19 cards from Ikoria are featured in Arena, Magic Online only featured 15 cards (The non-Japanese Box Topper cards other than {{card|Void Beckoner||IKO|#=104}}, as well as the Buy-a-Box). The 3 Japanese-only cards will have their Godzilla name in their supported language in the Arena version. ====Events==== * [[Magic Online]] and [[MTG Arena]] release: April 16, 2020.<ref name="Release Schedule"/> * [[Tabletop]] [[Prerelease]] / Release: April 17, 2020 (Asia) / May 15, 2020 (North America, Europe, Latin America, and Australia/New Zealand).<ref name="Release Schedule"/><ref>{{DailyRef|feature/ikoria-lair-behemoths-prerelease-primer-2020-04-14|''Ikoria: Lair of Behemoths'' Prerelease Primer|[[Gavin Verhey]]|April 14, 2020}}</ref> ** Due to the [[Wikipedia:2019β20 coronavirus pandemic|COVID-19 pandemic]] stores are allowed to sell [[Prerelease packs|Prerelease Packs]] and [[Commander (format)|Commander Decks]] for players to take home without participating in an in-store event, and they may also enroll players in at-home Prerelease events.<ref>{{DailyRef|news/event-guidelines-and-accommodations-2020-03-11|Event Guidelines and Accomodations|[[Wizards of the Coast]]|March 11, 2020}}</ref><ref>{{DailyRef|news/store-play-suspended-na-eu-and-latam-2020-03-23|In-Store Play Suspended in NA, EU and LATAM|[[Wizards of the Coast]]|March 23, 2020}}</ref> * ''Commander Nights'': April 27βJune 18. A weekly [[Commander (format)|Commander]] [[league]] with rotating rules and achievement-based prizes.<ref>{{WebRef|url=https://wpn.wizards.com/en/article/scheduling-opens-next-week-commander-nights|title=Scheduling Opens Next Week: Commander Nights|author=[[WPN]]|date=January 20, 2020|publisher=[[Wizards Play Network]]}}</ref> ====Promotional cards==== *[[Prerelease card|Prerelease]]: a stamped card that can be any rare or mythic rare of ''Ikoria: Lair of Behemoths''. *Other events: cards from the ''Ikoria: Lair of Behemoths'' [[universal promo pack]]. **The seasonal dark-frame promos are: {{card|Flourishing Fox||IKO|#=365}}, {{card|Heartless Act||IKO|#=366}}, {{card|Forbidden Friendship||IKO|#=367}}, {{card|Migration Path||IKO|#=368}} and {{card|Sprite Dragon||IKO|#=369}}. *[[Buy-a-Box]]: [[foil]] Godzilla, King of the Monsters ({{card|Zilortha, Strength Incarnate}}, but only available in its Godzilla Series form).<ref>{{EzTumblr|https://markrosewater.tumblr.com/post/614414060413501440/i-was-just-informed-that-zilortha-strength|title=I was just informed that Zilortha, Strength Incarnate, the buy-a-box promo, would only be available in Godzilla form.|April 3, 2020}}</ref> *[[Bundle promo]]: foil [[alternate art]] {{card|Colossification||IKO|#=364}}.<ref>{{WebRef|url=https://www.kotaku.com.au/2020/04/ikoria-lair-of-behemoths-spoilers-magic-the-gathering|title=Here's The Latest Card From Magic: The Gathering's Ikoria: Lair of Behemoths Set|date=April 3, 2020|author=Alex Walker|publisher=Kotaku}}</ref> *"[[Buy-Any-Box|Welcome Back]]": {{card|Hangarback Walker||PLG20|title=Mechagodzilla, Battle Fortress}} (buy any [[booster box]]).<ref name="Love"/> *"[[Bring-a-Friend|Love Your LGS]]": {{card|Reliquary Tower||PLG20}} (buy any product).<ref name="Love"/> *[[Box topper]]: see [[Ikoria: Lair of Behemoths/Box Toppers]] ====Tokens, emblems and markers==== [[File:Companion marker.png|thumb|250px|right|[[Companion]] marker]] The sixteenth card in the boosters is a [[token]], [[emblem]], or [[marker]] with advertisements on the back side.<ref>{{DailyRef|card-preview/tokens-ikoria-and-c20-2020-04-09|The Tokens of Ikoria and C20|Kendall Pepple|April 9, 2020}}</ref> # {{W}} 1/1 [[Cat]] [[creature]] with [[lifelink]], created by <c>Cubwarden</c>. # {{W}} 1/1 Cat [[Bird]] creature with [[flying]], created by <c>Skycat Sovereign</c>. # {{W}} 1/1 [[Human]] [[Soldier]] creature, created by <c>Bastion of Remembrance</c>, <c>Daysquad Marshal</c>, <c>Forbidden Friendship</c>, <c>Garrison Cat</c>, <c>General's Enforcer</c>, <c>Nightsquad Commando</c> and <c>Valiant Rescuer</c> (1 of 3). # {{W}} 1/1 Human Soldier creature (2 of 3). # {{W}} 1/1 Human Soldier creature (3 of 3). # {{U}} 8/8 [[Kraken]] creature, created by <c>Ominous Seas</c>. # {{U}} X/X [[Shark]] creature with [[flying]], created by <c>Shark Typhoon</c>. # {{R}} [[Artifact]] named {{card|Feather}} with "{{1}}, Sacrifice Feather: Return target [[Phoenix]] card from your graveyard to the battlefield tapped," created by <c>Everquill Phoenix</c>. # {{R}} 1/1 [[Dinosaur]] creature with [[haste]], created by <c>Forbidden Friendship</c>. # {{G}} 3/3 [[Beast]] creature, created by <c>Trumpeting Gnarr</c> and <c>Vivien, Monsters' Advocate</c>. # {{G}} X/X Dinosaur Beast creature with [[trample]], created by <c>Quartzwood Crasher</c>. # {{emblem|Narset of the Ancient Way}}. # {{card|Companion}} marker. ====Punch card==== [[File:IKO Keyword counter punch cards.png|right|thumb|250px|Double-sided keyword counter [[punch card]]]] There is also a set of double-sided [[keyword counter]]s on a [[punch card]].<ref name="KK">{{WebRef|url=https://icv2.com/articles/news/view/44595/details-revealed-for-magic-the-gathering-ikoria-lair-behemoths-product-line|title=Details Revealed for 'Magic: The Gathering' 'Ikoria: Lair of Behemoths' Product Line|author=Jeffrey Dohm-Sanchez|date=November 25, 2019|publisher=ICv2.com}}</ref> The counters correspond to the "Modal Creatures" cycle as listed below. {| class="wikitable" ! colspan=3 | Punch card |- ! !! #001!!#002 |- | {{W}} || [[first strike counter|First strike]] || [[flying counter|Flying]] |- | {{R}} || [[menace counter|Menace]] || [[trample counter|Trample]] |- | {{B}} || [[lifelink counter|Lifelink]] || [[deathtouch counter|Deathtouch]] |- | {{U}} || [[hexproof counter|Hexproof]] || Flying |- | {{G}} || [[reach counter|Reach]] || [[vigilance counter|Vigilance]] |- | {{C}} || [[+1/+1 counter|+1/+1]] || +1/+1 |}
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