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'''Marketing cards''' or '''ad cards''', not to be confused with [[promotional card]]s, were added to the contents of a [[booster pack]] from ''[[Tenth Edition]]'' on. This sixteenth card is in the booster packs because the ''[[Magic]]'' Brand team has discovered that the only way to reach some players with advertising is through booster packs. The advertisements are about ''Magic''-related things and are meant to educate newer players on the many other aspects of ''Magic''.<ref>[http://markrosewater.tumblr.com/faq Blogatog FAQ]</ref> ==Description== The cards exist in the booster packs because marketing pays for them. The Brand Team allows [[R&D]] to place content on one side of the cards, e.g. game concept relevant information to the specific set (called "Tips & Tricks", or a [[Rules card]]), links to useful sites, [[Helper card|play aids]] and [[token]]s.<ref>{{DailyRef|tenth-editions-tips-tricks-tokens-2007-06-18|''Tenth Edition'' 's Tips, Tricks, & Tokens|[[Magic Arcana]]|June 18, 2007}}</ref> Because R&D uses “their side” for several different items, and since all tokens are on that side, not every ad card has a token. The quality of marketing cards is slightly less than that of regular cards.<ref>[http://forum.magiclibrarities.net/forum/viewtopic.php?f=4&t=6174&hilit=eventide+token+tips&start=15 Eventide Token and Tips]</ref><ref>{{EzTumblr|http://markrosewater.tumblr.com/post/165760372488/regarding-dfcs-and-limited-non-booster-packs|title=Why not just swap out a single token for a DFC?|September 26, 2017}}</ref> ==Occurrence== While being an approximation, the expected ratio of token cards to other cards used to be:<ref>{{DailyRef|making-number-ten-2007-07-23|The Making of Number Ten|[[Aaron Forsythe]]|July 23, 2007}}</ref> *1 out of 3 for [[core set]]s. *2 out of 3 for [[expansion|expert-level sets]]. ===''Battle for Zendikar'' onwards=== The ratio between token cards and other marketing cards was shifted heavily in favor of tokens in ''[[Battle for Zendikar]]''. The new ratio is "approximately 9:10". ===''Murders at Karlov Manor'' onwards=== The number of ad cards was further reduced with ''[[Murders at Karlov Manor]]'' and the introduction of [[Play Booster]]s.<ref name="Discord Q&A">{{DailyRef|announcements/play-booster-discord-q-and-a|Play Booster Discord Q&A|[[Wizards of the Coast]]|October 20, 2023}}</ref> ==See also== * [[Pro Tour Player Cards]] ==Examples== <gallery> File:Marketing card (6).jpg|''[[Magic 2011]]'' card promoting the release of ''[[The Sorcerer's Apprentice]]'' File:Marketing card (1).jpg|''[[M15]]'' card promoting ''[[Magic 2015/Duels of the Planeswalkers|Duels of the Planeswalkers]]'' File:Marketing card (2).jpg|''[[M15]]'' card promoting [[Magicthegathering.com]] File:Marketing card (3).jpg|''[[M15]]'' card pointing to the rules for [[planeswalker]]s File:Marketing card (4).jpg|''[[M15]]'' card advertising ''[[Vintage Masters]]'' File:Marketing card (5).jpg|''[[Ixalan]]'' card promoting the [[Pro Tour]] </gallery> ==References== {{Reflist}} [[Category:Cards]]
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