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Online Shopping Figures For the UK

Since its infancy, the online retail market has continued to grow. This is especially evident in the UK ecommerce accounts for 20% of all retail sales.

Many people shop online to research brands prior to purchasing, and 45% like to "buy online, pick up in stores". This is a shift in the way people shop that brick-and-mortar shops should be aware of.

1. Online retail sales in the UK

There's no doubt that retail sales online have increased substantially in the UK over recent years. According to 2023's statistics the B2C market for e-commerce is expected to grow to nearly $120 billion by the year 2023. This growth is due to changing consumer shopping habits and the use of digital transformation technologies by retailers. As a result, bricks and mortar stores are experiencing a decline in popularity as more consumers are turning to online retailers for their purchases.

With this in mind, it's crucial for both omni channel and pureplay retailers to understand what drives customers to purchase online. We've compiled retail sales figures and stats that are both eye opening and informative to assist you.

Of all the retail industries that are available, fashion is the most popular with 28 percent of all sales on e-commerce in the UK. This is likely due to the wide variety of items and the convenience of trying on clothes without leaving home. Electronics comes in second place with 16% of e-commerce sales. This is probably due to the constant need for new devices and the desire to stay up-to-date with the latest technology. Leisure and hobbies are also popular items to purchase online, accounting for 15% of all online sales.

When asked about the factors that drive shoppers to shop online, 57 percent of UK customers cited convenience as the primary reason. In addition, 48% of them cited price comparison and 37% stated that they were looking for discounts or special offers. These results indicate that UK consumers are less influenced by price than their European counterparts, and are more focused upon convenience and a wide range.

2. Online shopping in the UK

Online shopping is a common part of life for many UK residents. It doesn't matter if it's for electronic gadgets, groceries or clothes - nearly half of UK residents over 65 have made an online Shopping figures uk purchase within the last year. With a wide variety of payment options customers can also decide the best time and method for their items to be delivered.

There are many motives for shoppers to shop online among them, online Shopping figures uk the most common include convenience prices, availability, and price. In fact, 57% of shoppers cite convenience as their main reason to shop online. Additionally, 48% of them cited lower prices as an additional advantage, while 37% cited an increased selection of options as well.

UK consumers are also becoming more environmentally conscious in their shopping online. 79 percent of UK customers recycle boxes and other packaging material from their online purchases. They may decide to take action if their purchases are not packaged in an environmentally friendly manner.

In addition to lessening their environmental impact, some consumers are also trying to make their online shopping experience more personal. For example, 35 percent of UK shoppers have bought clothes or footwear from a retailer with their measurements on the file. This lets them skip the return process and obtain what they want faster.

Incredibly, UK shoppers are reported to be more willing to wait for online orders than they were during the pandemic. This could be because UK customers are more used to the longer delivery time and know how long it takes to receive an item via the mail.

3. Online shopping in the UK depending on age group

Shopping online is extremely popular in the UK. Accessories and clothing are the most popular purchases, followed by groceries, and media such as music and movies. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. This is because consumers find these events very convenient. Online comparisons of products and prices are also possible when purchasing these items.

It is crucial to understand that online shoppers are diverse. This makes it essential for ecommerce companies to understand the demographics their customers are looking for when purchasing products. Additionally it is crucial to be aware of the amount of time each age group is spending shopping online. The younger generation, for instance, is more likely to use mobile devices to shop than other groups. This is because this age group is very time-poor and will use multiple devices to complete online tasks.

The older generation are, however, likely to have more shrewd purchasing habits and are less affected by online advertising. They are also more likely to go to stores in the high street to look at and feel products before making purchases. This does not mean they will not buy online. The convenience and ease of online shopping remain very appealing.

A second interesting factor to consider when shopping online is that older people are more likely than younger generations to expect and expect free shipping on all their purchases. They are also more likely to abandon carts when shipping costs appear excessive. Moreover 61% of those over 55 say they will add more items to their shopping carts in order in order to reach the free delivery threshold.

4. Online shopping in the UK depending on gender

In the UK, men and women are equally likely to shop online. However, women are more likely to make large purchases, such as electrical appliances or furniture, than men. Both groups are more likely to buy fashion, home and garden products consumer electronics, as well as products for beauty and health.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research, 70% of shoppers were affected by the response of retailers to the COVID-19 epidemic. 69% of these consumers looked for brands that supported and were in close contact with their local community.

Shoes and clothing are the most sought-after items to buy online in the UK. In fact, 62 percent of British women who shop online bought these items by 2020. Online sales aren't just only limited to clothing. Other items like jewellery, kitchenware and sports items are also available.

In the process, online shopping is becoming increasingly popular as a method to get the best deals on these items. In fact, some experts predict that ecommerce sales will account for nearly one-third of all retail sales in 2024.

While some retailers are struggling to keep up with the growth in online shopping, others are flourishing. Particularly the rise of online sales for health, fashion and beauty gardening, home and garden as well as consumer electronics.

The trend for buying online for these items is expected to continue to expand in the years ahead. As the number of people who use the internet continues to grow it is anticipated that online shopping will increase in popularity in the near future. With the growing popularity of this method of shopping, it's crucial for retailers to ensure that their sites are optimized for mobile devices and offer an easy and secure checkout process.

5. Online shopping in the UK, by region

The UK is a leading European online marketplace. When it comes to online shopping the British consumers are influenced primarily by price, convenience, and the variety of items. These factors make it a great location for retailers to invest in their online presence and provide a seamless online shopping experience.

In the COVID-19 pandemic online sales increased significantly as people opted for secure and convenient alternatives to in-store purchases. This trend has continued after the pandemic, as consumers continue to shop online as an alternative.

Online shopping is an important part of UK retail, and some estimates suggest that it could comprise a third of retail sales by 2024. This is due to the growing popularity of e-commerce among consumers and advancements in technology.

57 percent of UK online shoppers say that convenience is the primary reason why they shop online. The 48 percent who say it's easier to find bargains and special offers and the 37% who say there is a greater range of merchandise available online are behind. This contrasts with Europe where a larger proportion of shoppers cited lower prices as the primary reason for their decision to shop online.

Online shoppers are also eager to test new products and brands. Online shoppers are open to trying new brands and products. Half of consumers are willing to do so when they shop on marketplaces like Amazon. Buy now pay later checkouts are a popular choice for UK customers, with 29 percent of online shoppers choosing the buy now pay later option in the last year.

A robust return policy on the internet for the UK is also a crucial aspect of ecommerce. The majority of shoppers (59%) will research a retailer's returns policy before buying, and nearly half will expect a retailer to be responsible for both arranging and paying for return shipping.